Innovage Pace | Broker Marketing Rollout>> Led the development of a comprehensive, multilingual broker marketing toolkit, including a new Summary of Benefits, customizable templates, and supporting sales collateral designed to clearly communicate plan value and drive enrollment.

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Molina Healthcare | Brand Spots >> Led the development of new Molina brand spots from ideation through execution, including agency management, on-site production direction, campaign planning, rollout, and activation across channels.

Molina Healthcare | Campaign Development >> Led Molina’s “Feeling Unimportant” brand campaign in partnership with agency teams, guiding the work from ideation through production and multichannel execution. Built around the provocative idea that healthcare should make people feel seen and valued, the campaign used bold headlines, expressive portraits, and a human-centered message to distinguish Molina from the impersonal experience often associated with health plans.

Sample Executions