Experience

For more than 20 years, I’ve built brands, modernized marketing, and created growth strategies that connect diverse communities with essential services.


Professional Transition & Portfolio Development

March 2026–Present

Taking an intentional pause to develop my portfolio, expand my use of AI in marketing, and identify the right mission-driven organization for my next chapter.


InnovAge

The nation’s largest PACE provider, InnovAge grew to approximately 7,740 participants across 20 centers in six states during my tenure. In 2024, the organization celebrated 35 years of service and more than 24,400 seniors supported since its founding.

Director, Marketing | January 2024–February 2026

Led enterprise brand, growth, digital, and creative strategy across multiple markets.

  • Contributed to 15% revenue growth and a 7% increase in participant census.
  • Supported approximately 8,000 participants and $90 million in annual revenue.
  • Modernized the brand, digital ecosystem, customer journey, and media strategy.
  • Led new-market launches and developed subsidiary brands, websites, and sales tools.

Strategic Career Break

March 2022–December 2023

Took a purposeful career pause after more than a decade of progressive leadership to focus on personal priorities and thoughtfully define my next professional chapter.


Molina Healthcare

During my tenure, Molina evolved into a leading Fortune 500 managed-care organization, reaching approximately 5.2 million members and $26.9 billion in annual premium revenue by year-end 2021. Its expanding Medicaid, Medicare, and Marketplace footprint established it as one of the nation’s largest government-sponsored health plans.

Associate Vice President, Marketing & Brand | March 2009–February 2022

Advanced through four roles to lead enterprise brand and growth strategy across Molina’s healthcare portfolio.

  • Led a team of 20 and managed approximately $60 million in annual marketing investment.
  • Helped support a period of 58% membership growth and significant revenue expansion.
  • Created a unified strategy, voice, and messaging framework for Molina’s house of brands.
  • Increased brand strength by 10% and improved digital conversion by 10%.
  • Supported acquisitions and expansion into seven new states and markets.
  • Built high-profile community, sports and media partnerships that extended Molina’s community reach.

CareMore Health

CareMore emerged as a fast-growing Medicare Advantage organization serving Southern California, with marketing and plan expansion contributing to annual membership growth exceeding 15% during my tenure. Its physician-led, integrated approach became recognized as an innovative model for senior and chronic-condition care.

Brand, Marketing & Growth Leadership | Jan 2003–June 2008

Led marketing supporting Medicare Advantage growth, market expansion, and member engagement.

  • Helped drive annual membership growth exceeding 15%.
  • Created CareMore’s first member ambassador campaign.
  • Expanded engagement with Latino and Spanish-speaking communities.
  • Led integrated television, radio, video, direct-mail, and community campaigns.
  • Built a customer-centered perspective through earlier roles in sales and customer service.

The Through Line

I’ve chosen to work for organizations that help people navigate important moments in their lives. While each role has brought different challenges, they have all shared a meaningful purpose: expanding access to essential services, supporting diverse communities, and improving people’s health and well-being. That sense of purpose has shaped both my career and the kind of work I want to continue doing.